PRINT VS DIGITAL.

Both examples of magazine will generally include the same content - articles and adverts - however, from both the production to the readers' experience, they will not be identical..

Ease:

The main advantage of digital over print is the fact of ease, the convenience of being able to access the magazine almost anywhere (of course limited to internet access) is something that the print just can never achieve. You can access any issue at any time, compared with having take care and carry the physical copies, it just makes sense to get an online subscription. Actual prints can take up a lot of space - unnecessarily - and are only accessible whenever they are within reach. Despite this, print copies are actually wanted due to tradition and the concept of collecting for those who are really dedicated. For these reasons, the print will never actually die out but will eventually become less popular with the next generations being brought up on the internet.

Content:

Online publications means that online features can be used, such as videos, gifs and links. Having these makes the experience much more interactive and fun to use as the reader, possibly then creating word of mouth and more sales. Gifs could really work with the right target audience, for example, teens and young adults are the right people to aim this type of work at. There are many memes and gifs of the celebrity that they would enjoy and laugh at.

Costs:

It costs to manufacture, print and distribute printed magazines, which is at all a gained cost if a magazine was wholly digital. Distributers will no longer be needed nor paid if the brand is online, yet there is still the guarantee that it will be globally seen - with the right push. The website, however, would need to be advertised through online marketing, which comes at a cost. For print advertising, the majority would be with physicalities, including features on billboards, stalls at the end of isles in supermarkets and a designated, personalised section in bookshops. The print marketing, overall, would probably be more expensive than online work as pressing 'publish' is free compared to all the graft that goes into producing the print copies.

Environment:

Using only digital guarantees that the environmental impact will decrease with the lack of print. With a print, there will be thousands of newsletters and reminders sent out with subscriptions as well as the actual publications, meaning lots of wasted paper. Despite this, the majority of the content is recyclable, although the plastic wrap which it would arrive in would add to the ever - threatening issue of global warming. With the production of both print and digital, they would require the computers and electrical consumption the same to actually produce the issues.

Adverts:

Adverts fund the majority of magazines but if there were to ever be an issue with a company sponsoring the issue and they need to pull out, with printed copies hundreds or possibly thousands of magazines would be wasted. The actual magazines themselves are would have been printed or nothing, a responsible brand / manufacturer will send these to be recycled yet there will still be an environmental damage. This would all be avoided with digital as you could simply just 'delete' and it would be like the adverts weren't there in the first place, with much less environmental damage.

Publicity:

Nowadays, the possibility of becoming 'internet famous' can create a great amount of clout for the theme or person posting the content, this is only achievable online. By having an online base - and pumping more energy, dedication and cash into this - the brand of the company will get more well known. Becoming popular online will mean that the brand will be well known instantly, which is technically free compared to using physical marketing, such as billboards. There are apps like tiktok and twitter, where you can gain a following imminently.