LOREM IPSUM

Lorem Ipsum is almost a code and can be used to replicate text where it would be in potential publications. This is used so while pitching a piece of work or advert to a client, the idea can easily be conveyed without having to have written a full text which may become distracting to the viewer. The letters are arranged so they look more or less similar to how they would be naturally so upon glance the passage would be believable

It became standard dummy text of the printing industry since the sixteenth century when an unknown printer scrambled their text to make a type specimen book. Lorem ipsum became popular in the 1960s when passages of it made their way to the publication of Letraset sheets.

The text has roots to a piece of classical Latin literature from 45BC, this means it is over two thousand years old. Richard McClintock is a Latin professor at Hampden-Sydney College in Virginia and researched some ambiguous words including 'consectetur'. He found that the text undoubtable source of the book 'de Finibus Bonorum et Malorum' which translates to 'The Extremes of Good and Evil'. The book was written back in 45BC by author Cicero and is a treatise of ethical thoery. The first line of the commonly used text - which is below - comes from a line of section 1.10.32 of the book.

The following is the standard passage that has been used since the 1500s:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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