THE PURGE:

How did Universal Pictures engage fans and create a unique social media strategy for the Film "The Purge"? Give examples in your answer.

Universal Pictures partnered with a company called Brigade to create an interesting campaign fullfilled with gifs of the film 'The Purge'. This is within a time period of which technology was just developing so this new feature was found to be very exciting and taken well by all audiences. It was taken so well that the film was pushed so much to become number one at its box office opening weekend, to the surprise of no one. It was talked about across all social media platforms, with And without gifs, this includes: Snapchat, Twitter, Instagram, Tumblr and Facebook.

The film `'The Purge' made a globally known marketing media brand made of basically little videos. These gifs ranged from simple use all the way to more unique representative which could only be recognised as marketing gif. This is one of the most useful things things they did because they could create a talking point to pretty much any audience therefore creating 'word of mouth' - one of the most responsible forms of marketing. 'Word of mouth' creates a personable experience with their reaction to the gif or even their opinion upon it, something which can be remembered far into the future wit the marketing campaign. They could be used in a common reply to anyone in many everyday conversations (such as casual threats) which could be discussed further and mimicked in real life.

The gifs were recognised globally as they are able to use regardless of language, short repeating clips without captions are relatable to almost everyone. This is another reason why they were great to use as a key part of their campaign. The global recognition is not all, Universal Pictures were seen by well established award companies such as The Shorty Awards. Here they were deemed the winner in 'animated gifs, finalist in film'.

To second gifs, a well thought out hashtag was arisen to create talk. #SurviveTheNight. The film sets the scene of a setting where there are ZERO laws, rules or consequences during a twelve hour period; the premise around this hashtag was therefore that the fans could discuss whether they could #SurviveTheNight. This created the thought of being inside the film playing your own character, what would you do in the many situations? Would you kill? Would you run? Would you #SurviveTheNight?